Who Buys a Car During the Holidays?
And Why It’s One of the Smartest Moves Valley Drivers Make
'Tis the season! We're inundated with ads for everything under the sun during the holidays. Clothing. Big appliances. Small appliances. Even cars. You've no doubt seen the commercials shot somewhere beautiful and snowy that end with a car, SUV, or truck with a huge red ribbon on it. Have you ever thought, "Who actually buys a car during the holidays?"
You're not alone. Most people assume spring or summer is the most common, even the best time to buy or lease a car.
Well, we're going to let you in on a little secret – something only dealers and the savviest car shoppers know.
The holidays are one of the best times of the year to buy a car, if you know what you’re doing.
We at Coulter Nissan see it every year. Sharp shoppers who wait until the end of the calendar year often walk away with better pricing, more incentives, and less pressure than they’d ever find during peak season. Here’s why.
Fewer Shoppers = More Leverage
Holiday schedules thin out the showroom traffic. People are traveling, hosting, or mentally “done” for the year. That’s good news for you.
Because there's less competition for the same vehicles, you get more one-on-one attention. That means a faster, calmer buying experience. At Coulter Nissan, we pride ourselves on stellar customer service all year long, but now you have our team all to yourself.
Also, it's a simple fact that when demand is lower, your negotiating power goes up, especially on in-stock models.
End-of-Year Goals Work in Your Favor
December isn’t just about gift lists; it’s about year-end targets. Manufacturers and dealerships alike are motivated to clear remaining current-year inventory, hit annual sales benchmarks, and make room for incoming models.
That often unlocks factory incentives, dealer discounts, and special financing that simply aren’t available earlier in the year. On that same topic, check out our Final Countdown to Year End Savings today!
Incentives Stack Up
Speaking of incentives, things get interesting this time of year.
Holiday buyers may qualify for:
- Manufacturer rebates
- Dealer markdowns
- Low APR or special financing
- Loyalty or conquest incentives
At Coulter Nissan, our team helps you stack every applicable offer, so you’re not leaving money on the table.
Inventory Is Ready to Move
Vehicles that arrived earlier in the year have been sitting longer, and that creates opportunity.
Instead of waiting months for the “perfect time,” many holiday buyers find that:
- Better availability on popular trims
- Willingness to negotiate on remaining stock
- Faster delivery before year-end
If you need a vehicle now, not six months from now, this matters.
Tax Timing Can Be a Bonus
Depending on your situation, buying before Dec. 31 may offer:
- Business deductions
- Fleet or work-use advantages
- Cleaner financial planning for the new year
You always check with a tax professional, but for many buyers, timing matters.
Coulter Nissan Makes Holiday Buying Better!
Buying during the holidays only works if the dealership respects your time – and we do.
We specialize in:
- Transparent pricing
- No-pressure conversations
- A knowledgeable local team
- A large selection of new, certified pre-owned, and used vehicles
Are You Thinking About a New Car for the New Year?
If a new or certified pre-owned car is on your radar at all, even if it's the smallest blip, you owe it to yourself to visit us at Coulter Nissan today.
You don't need to wait for spring or summer.
You just need the right timing. (Now.) And the right dealership. (Coulter Nissan.) Happy Holidays!